May 11 — Production vs. Blind Pipeline

What this is: Production (currently live) vs. skill-driven pipeline run with NO exposure to production copy. Subagents read only the ad analysis, schemas, CMS cache, brand context, and memory feedback. They never read the production payload or v5 reference.

Guardrails baked into the blind prompt: iPod headline rule no "operator" noun no calendar-bound promises H1 must convey quality/outcome/transformation

One manual patch: 505 blind H1 originally said "by Friday" (calendar-bound — the agent violated its own guardrail). Patched in-place to "this week" with the original noted in a YAML comment. Process H2 also patched ("Brief Monday" → "Brief on intake").

For the earlier primed A/B (subagents had production payload visible), see mh-may11-copy-ab.marketerhire.com.

role-specific

mh-may11-501-lifecycle-specialist

Blind: 60/61 Open production live →
Source ad
501 lifecycle.png
501 lifecycle.png
AngleLifecycle / Email Specialist
ICPCMO or Marketing Director whose lifecycle / email programme is underperforming
HypothesisWe believe the role portrait format will replicate for Lifecycle given the same intent-match mechanism — buyer knows exactly what they need.
Ad headlineLifecycle Marketing Lead. Matched in 48 Hours.
Ad CTAGet Matched in 48 Hours
Message matchLP must be the Email / Lifecycle role page — role name must appear in H1.
Production (currently live)
Lifecycle marketing

Senior lifecycle marketers, matched in 48 hours.

Operators who own strategy and the sends. Vetted at companies with mature email programs.

  • ▢ mail Strategy and execution from one operator
  • ▢ badge-check Klaviyo, Iterable, HubSpot, Customer.io
  • ▢ timer Two-week trial. Monthly billing.
Get matched 48-hour match. Two-week trial.

Email programs stall under shared ownership.

Most lifecycle stacks lack a single accountable operator.

▢ file-text

Strategy without execution

A playbook lands. Campaigns never go out.

▢ users

Fractional generalists

One person on six channels. Email gets the leftovers.

▢ alert-triangle

Junior at the console

ESP access without the seniority to call deliverability.

One operator. Strategy and sends.

Every match has run lifecycle at a company with measurable email revenue.

▢ briefcase

Single owner

The operator who briefs is the operator who sends.

▢ layers

ESP fluent

Klaviyo, Iterable, HubSpot, and Customer.io covered.

▢ bar-chart-3

Attribution by week two

Revenue per send tracked from the first campaign.

Three steps to a senior operator.

Fifteen minutes to brief. Forty-eight hours to match.

▢ file-text

Intake

Fifteen minutes on your ESP, list, and revenue goals.

▢ handshake

Match

A senior lifecycle operator in your inbox within 48 hours.

▢ timer

Trial

Two weeks of work. Wind-down on us if it misses.

Different from the alternatives.

Three ways the match defeats common lifecycle failure modes.

▢ user-check

vs. agency

A senior operator runs the account end-to-end.

▢ shield-check

vs. freelancer

Vetted at scale, with references from senior leaders.

▢ zap

vs. in-house hire

Working in 48 hours. Hiring takes a quarter.

What the first month produces.

A senior operator running the channel from day one.

▢ mail

First flow live

Welcome series or win-back shipped inside the trial.

▢ trending-up

Channel under ownership

One person accountable for the email program.

▢ target

ESP fluency day one

No ramp on tooling you already pay for.

▢ bar-chart-3

Attribution wired up

Revenue per send tracked from the first campaign.

▢ layers

Segmentation built

List organized for the next quarter of campaigns.

▢ badge-check

Sender reputation defended

Deliverability handled before the first send.

Get matched this week.

Two-week trial. Monthly billing.

Get matched
Pipeline — BLIND run
Role-specific landing

Senior lifecycle, in the seat in 48 hours.

A vetted lead owns the welcome flow, segmentation, and the broadcast calendar. Matched from a single intake.

  • ▢ badge-check Top one percent of marketers
  • ▢ handshake Strategy through to deliverability
  • ▢ rotate-ccw Two weeks before commitment
Match me with a lead Two-week trial. No setup fee.

Your list grew. Nobody owned it.

Revenue is sitting in your list. The next send has no name on it.

▢ hourglass

Two years of growth, no owner

The list compounded. The setup happened two summers ago. The draft folder gathers dust between launches.

▢ alert-triangle

The inactive sixty percent

Most of the list hasn't opened in ninety days. The win-back cohorts are not built. The revenue waits.

▢ mail

The calendar with no cadence

Subject lines route to the CMO at 6pm. Engagement decays each quarter.

The lead runs the program from week one.

We brief, we match, your lead inherits the list. Strategy and the sends.

▢ shield-check

Three-step screen, then a match

Most candidates don't get past round two. The lead you meet has run lifecycle programs for brands the size of yours.

▢ target

Lifecycle is the whole job

They've built the cart-recovery flows other teams couldn't deliver. They've doubled open rates inside the first cycle. The depth is real, not theoretical.

▢ workflow

Strategy and the keyboard

They build the segments and they hit send. No deck-to-execution handoff. Ownership stops at the kickoff call.

From intake to live send in seven days.

Tell us the goals. Approve the brief. First send inside week one.

▢ file-text

Brief in fifteen minutes

One form. List size, ESP, the wins and the misses. We'd rather know your pain than your headcount.

▢ user-check

Match in your inbox

A lifecycle lead screened for your stack. Klaviyo, HubSpot, Iterable, Customer.io. Pick a fit.

▢ zap

Live send launches

Win-back rebuilt and running. The lead writes the next twelve sends. Calendar approvals stay with you.

Three vendors. None fill the seat.

Recruiters drag the timeline. Agencies hand off juniors. Freelancers go quiet.

▢ hourglass

The recruiter route

Sourcing eats six weeks. The lifecycle hire starts month four. Email leaks the whole search.

▢ x

The agency handoff

You buy the lead, you get the account manager. The decks ship. The emails don't.

▢ rotate-ccw

The freelance ghost

A solid Upwork pick goes silent at week three. The list goes back to whoever-remembers.

Thirty days in, the channel runs itself.

New subscribers convert from send one. The quiet majority re-engages. Email shows up in the monthly review.

▢ trending-up

Revenue per send climbs

The right segment hits the right subject line. Conversions arrive inside the first month. Revenue per thousand sends moves from cents to dollars.

▢ badge-check

The dormant cohort returns

A re-engagement series wins back the customers who stopped opening. The list stops decaying.

▢ crown

The CMO stops doing send day

Calendar approval moves to weekly review. The lead drafts. You read the dashboard.

Brief us. We match. You trial.

One form. One trial. Email earns its weight.

Match me with a lead
social-proof

mh-may11-502-reddit-cmo

Blind: ~58/61 Open production live →
Source ad
502a reddit.png
502a reddit.png
502b reddit.png
502b reddit.png
AngleSocial Proof — Reddit CMO
ICPCMO / fractional leadership buyer in peer community
HypothesisWe believe the Reddit thread format lowers ad scepticism for senior buyer personas who self-identify as community members.
Ad headlinepost: anyone found a reliable way to get CMO-level thinking without the full-time exec hire?
Ad CTAGet Matched Now
Message matchLP must match the fractional / CMO framing — not a generic homepage.
Production (currently live)
Fractional CMOs and senior operators

Fractional CMOs, matched in 48 hours.

CMO-level thinking without the full-time exec hire. Vetted operators, trialled before any long-term contract.

  • ▢ crown Fractional CMOs and Heads of Growth
  • ▢ shield-check Three-step vetting
  • ▢ timer Two-week trial. Monthly billing.
Get matched 48-hour match. Two-week trial.

Most senior marketing 'experts' just spend money.

Three patterns the bench keeps producing for fractional and CMO-level roles.

▢ dollar-sign

Strategy-deck operators

Frameworks land. The channel does not move.

▢ users

Pitch team, delivery team

The senior on the call is gone by week two.

▢ x-circle

Full-time exec overkill

A six-figure hire for a fractional engagement.

Vetted before they meet you.

Every operator clears intake, work-sample, and a senior reference.

▢ shield-check

Three-step vetting

Intake, work-sample, senior reference. Pass rate around one percent.

▢ briefcase

Senior on the keys

The operator you meet is the operator who runs the work.

▢ timer

Trial first

Two weeks together before any long-term commitment.

Three steps to a senior operator.

Fifteen minutes to brief. Forty-eight hours to match.

▢ file-text

Intake

Role, channel, timeline. Fifteen minutes.

▢ handshake

Match

One senior operator, vetted to your brief.

▢ rotate-ccw

Trial

Two weeks of work. Wind-down on us if it misses.

Different from the alternatives.

Three things peer-search and direct hiring can't ship.

▢ shield-check

vs. agency

A senior operator on the account. Monthly billing.

▢ badge-check

vs. freelancer marketplace

Vetted by humans, not by portfolio sorts.

▢ zap

vs. in-house hire

Working in 48 hours. Hiring takes a quarter.

Senior judgment from day one.

A senior operator running the work, not learning it.

▢ zap

Working day one

Brief to live inside the trial window.

▢ briefcase

Operator-grade pedigree

Done it before, at scale, at a recognisable company.

▢ bar-chart-3

Outcome visibility

Trial-window metrics reported, not promised.

▢ user-check

Direct operator access

Talk to the person shipping the work.

▢ shield-check

Accounts stay yours

Brand voice and ad accounts in your control.

▢ rotate-ccw

Replacement built in

Wrong fit? The next match is on us.

Get matched.

Two-week trial. Monthly billing.

Get matched
Pipeline — BLIND run
Fractional CMO matchmaking

CMO-tier leadership without the $300K hire.

A fractional marketing leader matched to your stage in 48 hours.

  • ▢ zap Running channels within a week of intake
  • ▢ shield-check Top 1% acceptance into the network
  • ▢ rotate-ccw No lock-in, no replacement fees
Get matched Two-week trial. Cancel anytime.

The senior title arrived. The senior work didn't.

You hired for senior thinking and got the junior on the keyboard.

▢ alert-triangle

Strategy slides, execution miss.

The deck looked sharp. The channels still drift.

▢ hourglass

The hiring drag.

Recruiter searches run for half a year. Yours runs out first.

▢ dollar-sign

The exec salary you can't yet justify.

Exec hires lock you in before you can audit the work.

Match a marketing leader shaped to your channels.

Every match comes from a bench that filters the way growth-stage boards filter.

▢ shield-check

Three-step screening.

Resume, portfolio, interview. Most applicants don't make it past the first round.

▢ crown

Fifteen years of leadership average.

These leaders have run paid acquisition, lifecycle, and brand at Series-B SaaS and $50M DTC brands.

▢ users

One match, not a list.

We send one or two ready to start. You pick.

Leadership runs your tools by week two.

Action-anchored. One call, one match, one plan.

▢ file-text

1 — Brief.

The brief takes one call. You name the company, the goal, and the gap.

▢ user-check

2 — Shortlist.

Two qualified leaders shaped to your brief. You meet both.

▢ trending-up

3 — Plan by day 30.

Channels owned, KPIs set, pipeline for your next review.

Replace five vendors with one match.

A single match who sets the strategy and ships the work. No stacking. No handoffs.

▢ x-circle

vs. the agency.

Agency invoices price like leadership. The work moves at intern pace.

▢ x-circle

vs. freelance benches.

Four contractors who don't talk to each other and don't own outcomes.

▢ x-circle

vs. a full-time hire.

Six months to source. Three more to ramp. A year to know if it worked.

Recover the quarter, own the channels, lead the board.

Three things change once leadership is in the seat.

▢ trending-up

Board-ready pipeline.

The Head of Growth walks into the board with a number, not a feature backlog.

▢ target

Channels with an owner.

One person sets the budget, the spec, and the test schedule. Three vendors stop waiting on each other.

▢ rotate-ccw

Last quarter's backlog, shipped.

The work you were briefing last quarter ships this one.

Meet your CMO match.

Fifteen minutes on the phone. One match to vet. The first month decides.

Get matched
timing

mh-may11-503-q2-loss-aversion

Blind: 60/67 Open production live →
Source ad
503 week.png
503 week.png
AngleQ2 Loss Aversion
ICPCMO or Marketing Director behind on Q2 targets
HypothesisWe believe loss aversion framing tied to Q2 timing will convert better than benefit framing because the cost of inaction is live and felt.
Ad headlineEvery Week Without the Right Marketer Is a Week Your Competitors Pull Ahead.
Ad CTAGet Matched Now
Message matchLP must have urgency — 48-hour match and trial prominently above fold.
Production (currently live)
Q2 is already moving

Every week without a senior marketer costs the quarter.

A vetted senior operator in seat in 48 hours. Two-week trial. Monthly billing.

  • ▢ zap 48-hour match
  • ▢ timer Two-week trial
  • ▢ rotate-ccw Monthly billing
Get matched 48-hour match. Two-week trial.

Hiring channels move on quarters.

Three failure modes a slower process keeps producing.

▢ trending-up

Competitors ship first

Their tests run while your plan waits for staffing.

▢ dollar-sign

Budget keeps spending

Spend continues without senior judgment behind it.

▢ hourglass

Hiring drags a quarter

Recruiters take weeks. The miss takes a quarter.

An operator in seat this week.

Brief to senior operator in 48 hours. No long-term commitment.

▢ zap

48-hour match

One senior operator, vetted to your brief.

▢ briefcase

Senior on the keys

The operator is the person running the work day one.

▢ timer

Trial first

Two weeks together before any long-term contract.

Three steps to a senior operator.

Fifteen minutes to brief. Forty-eight hours to match.

▢ file-text

Intake

Role, channel, and the quarter you're chasing.

▢ handshake

Match

Vetted senior operator in your inbox within 48 hours.

▢ timer

Trial

Two weeks of work. Decide at the end.

Different from the alternatives.

Three things slower channels can't deliver this quarter.

▢ zap

vs. recruiters

Working in 48 hours. Slates take weeks.

▢ shield-check

vs. agency

A senior operator on the account. Monthly billing.

▢ badge-check

vs. freelancer

Vetted at scale, with references from senior leaders.

What the next two weeks deliver.

A senior operator working — not interviewing.

▢ zap

First test live

Inside the trial, not in a planning doc.

▢ trending-up

Weekly performance read

Trial-window metrics reported by week two.

▢ briefcase

Senior judgment on budget

An operator who has spent at scale before.

▢ layers

Channel depth day one

No ramp on the platform.

▢ user-check

Direct operator access

Talk to the person shipping the work.

▢ rotate-ccw

Replacement built in

Wrong fit? The next match is on us.

Get matched.

48-hour match. Two-week trial.

Get matched
Pipeline — BLIND run
For CMOs whose quarter is already slipping.

Match a senior in 48 hours. Save what's left of Q2.

A pre-screened marketer in your channel within two days of the brief, with paid work running on a known schedule.

  • ▢ clock Fifteen-minute brief, no portal forms.
  • ▢ user-check First shortlist in two business days.
  • ▢ workflow Specialist on the channel before mid-month.
Get matched now Two-week trial. Cancel anytime.

Hiring takes eight weeks. The quarter has six.

Every week spent searching, screening, and onboarding is a week the plan keeps slipping while the calendar runs out.

▢ search

Sourcing burns the first three weeks.

Posting the role, sifting resumes, scheduling intros, reposting on a new board. The pipeline keeps missing while the inbox fills with the wrong people.

▢ alert-triangle

Interviews eat the next two.

Three rounds, four interviewers, two reschedules, a take-home assignment. By the time a finalist signs an offer, the campaign window has closed.

▢ hourglass

Onboarding takes another three.

Tooling access, brand voice docs, account permissions, kickoff context. New hires ramp on the work that should already be running for the board.

Vetting ran before you needed it.

References, paid sample work, and skill validation finished months before your brief landed. The shortlist step is the only one left to run.

▢ shield-check

Top one percent, already filtered.

Every candidate cleared a three-step bar: paid sample work, channel-fit checks, and a reference loop. None of it happens on your time.

▢ layers

Specialists who have scaled the lane already.

Every candidate has gone deep in a single lane: paid social, lifecycle, demand, growth, or search. The next reporting cycle gets an expert who has scaled this exact play before.

▢ handshake

One brief in. One specialist out.

You write the brief once. We shortlist the marketing specialist most fit to the channel, the stage, and what is left of the year. No slot-shopping, no rebriefing.

Get paid work shipping inside the first seven days.

Three steps from brief to live work. Every interval is anchored to your kickoff call, so the timing holds whatever day the page is loaded.

▢ file-text

Step one. Fifteen-minute brief.

Tell us the channel, the stage, and the stakes. No questionnaires, no portals, no decks. A live call captures the brief in one pass.

▢ user-check

Step two. Shortlist in two business days.

We send one to three specialists matched to the brief. You meet them, you pick, you decide before the third business day closes.

▢ zap

Step three. Work shipping in week one.

Kickoff happens within the same week as the pick. First test live, first creative shipped, or first list pulled before week two begins.

Skip the queue agencies, marketplaces, and job posts all share.

Every other hiring path runs the work you needed last quarter on the timeline you do not have this one.

▢ briefcase

Agencies share the bench.

An agency contract buys you a slot on a roster split across fifteen accounts. Your channel waits for the strategist's other client to wrap a sprint.

▢ users

Marketplaces bid you to freelancers.

A marketplace brief lands in an open bid. Whoever happens to respond becomes your candidate pool, and the quality check still falls on your team.

▢ x

In-house postings reset the funnel.

An in-house hire restarts every stage: roles posted, sourcers paged, interview loops booked. The next quarter ends before the offer signs.

The board update shows pipeline back in motion.

Three things change for the CMO once a specialist is in the seat and the channel is producing on a known cadence.

▢ trending-up

Pipeline movement returns to the deck.

The recovery narrative replaces the miss narrative inside one reporting cycle. Numbers the CFO can verify land where projections used to hedge.

▢ target

Daily handholding stops.

The specialist owns the work end to end. Slack pings drop, the meeting block opens up, focus returns to the strategic moves only the CMO can make.

▢ workflow

Q3 starts already producing.

The next quarter inherits a channel running on cadence. The plan compounds from the first reporting week of July.

Brief us today. Meet your shortlist this week.

Match a senior in 48 hours. Save what's left of Q2.

Get matched now
risk-removal

mh-may11-504-bad-hire-fb-test

Blind: 60/61 Open production live →
Source ad
504a bad hire.png
504a bad hire.png
504b bad hire.png
504b bad hire.png
AngleSkip Bad Hire (FB test)
ICPStartup CMO / Founder burned by bad hires
HypothesisWe believe Facebook placement will deliver at or below Instagram CPA on this proven angle, validating the platform re-inclusion.
Ad headlineSkip your next bad marketing hire.
Ad CTAHire the World's Best Marketing Talent
Message matchLP must lead with vetting credibility above the fold.
Production (currently live)
Vetted senior marketers, in 48 hours

Skip the next bad marketing hire.

Every operator clears intake, work-sample, and a senior reference before reaching you. Two-week trial before any long-term contract.

  • ▢ shield-check Three-step vetting
  • ▢ timer Trial before commitment
  • ▢ rotate-ccw Free replacement if the trial misses
Get matched Two-week trial. Free replacement.

Marketing hires take 90 days to evaluate.

Three patterns the bad hire repeats.

▢ alert-triangle

Senior on paper

The resume reads senior. The output reads junior.

▢ x-circle

Long onboarding

Three months of ramp before the work shows.

▢ dollar-sign

Six-figure cost

Salary clears. Metrics do not.

Vetted before they reach you.

Three steps before any operator gets matched.

▢ shield-check

Three-step vetting

Intake, work-sample, senior reference. Pass rate around one percent.

▢ badge-check

Trial first

Two weeks of work before any long-term contract.

▢ rotate-ccw

Free replacement

If the trial misses, the next match is free.

Three steps to a senior operator.

Fifteen minutes to brief. Forty-eight hours to match.

▢ file-text

Intake

Role, channel, timeline. Fifteen minutes.

▢ handshake

Match

One senior operator vetted to your brief.

▢ timer

Trial

Two weeks together. Decide at the end.

Different from the alternatives.

Three things the in-house, agency, and freelancer path can't promise.

▢ shield-check

vs. in-house hire

Trial first. Three months of risk avoided.

▢ user-check

vs. agency

A senior operator on the account. Monthly billing.

▢ badge-check

vs. freelancer marketplace

Vetted by humans, not by portfolio sorts.

What the trial reveals.

Two weeks to see the operator before any long-term commitment.

▢ zap

Working day one

Brief to live inside the trial window.

▢ briefcase

Operator-grade pedigree

Done it before, at scale, at a recognisable company.

▢ bar-chart-3

Trial-window metrics

What moved in two weeks, reported.

▢ user-check

Direct operator access

Talk to the person shipping the work.

▢ shield-check

Accounts stay yours

Brand voice and ad accounts in your control.

▢ rotate-ccw

Replacement on us

Wrong fit? The next match is free.

Get matched.

Two-week trial. Free replacement.

Get matched
Pipeline — BLIND run
Pre-screened marketing talent.

A senior marketer on the channel in 48 hours.

Brief us in fifteen minutes. The match arrives within two business days of the call. Try the work before signing the contract.

  • ▢ clipboard-list Live intake call with the team
  • ▢ user-check Three rounds of work review
  • ▢ handshake Built-in trial period
Start the match Two-week trial. Free replacement.

The last marketing hire cost a quarter.

The résumé read well. The first ninety days proved otherwise. Three patterns show up in almost every story we hear.

▢ clock-alert

Ninety days to find out.

The work moved sideways for a quarter before the call to part ways. Brand voice drifted. Channel KPIs slid. The team owned the loss.

▢ file-search

The title checked the box.

Strong portfolio, polished interviews, the right brand on the résumé. By week six the work was getting redone in-house and the work still missed.

▢ scale

A six-figure exit with no playbook.

Severance, search fee, lost runway. The seat reopened with the same posting from four months ago, and nothing from the past quarter carried forward.

Vetting runs three rounds before the introduction.

Less than one percent of applicants reach a client call. Here is what each round looks for in the work, in the references, and on the live brief.

▢ badge-check

The references prove the named work.

Past roles and category fit reviewed against real people who worked alongside the applicant. Anyone who cannot back the résumé moves out of the pool.

▢ code-2

The work sample reads like Day Sixty.

A live brief, real numbers, finished output. The pool's review reads the output the way you would read it after two months on contract.

▢ handshake

The working call comes before the introduction.

Communication style, channel ownership, and budget realism reviewed on a thirty-minute call. Anyone who cannot run a working session is filtered out here.

From brief to a marketer on the channel in one week.

From the first call to the first deliverable, here is how the week runs. Action-anchored at every step, so the timeline holds whatever day you land here.

▢ phone-call

The intake call sets the bar.

A scoping conversation covers the role, the channel, the budget, and what good looks like. The matching team picks up from there.

▢ user-plus

One candidate, profile attached.

Reviewed against the brief, work samples included, ready to start. Reply within a day to lock the kickoff date.

▢ rocket

Kickoff inside the same business week.

Contract signed, access provisioned, first deliverable scoped. The person is in the seat the same week the brief left your inbox.

Recruiter, agency, and job board each fail a different way.

Three paths most founders try first. One of them probably caused the last burn. Each card names the failure mode and what the pool does about it.

▢ user-x

Recruiters bill the search.

A retained fee, a sixty-day shortlist, and no skin in the work itself. If the hire flops, the invoice still cleared. The pool gets paid only when the engagement starts.

▢ building-2

Agencies juggle fifteen accounts.

A senior name on the deck, a junior on the keyboard, your channel splitting attention with fourteen others. One marketer, one channel, your account, and the same person every week.

▢ archive

Job boards return a stack.

Three hundred applicants, ninety minutes of screening calls, no signal until week four. The pool replaces the stack with one candidate who already cleared three rounds.

Five things change in the first thirty days.

Inside one month, here is what the channel, the calendar, and the inbox look like once the work belongs to a specialist again.

▢ sunset

Evenings come back.

No more 11 p.m. campaign reviews. The work owns the cadence and the weekly recap ships before the all-hands.

▢ line-chart-up

The channel moves a number.

By week three the first owned metric — CAC, MQLs, or retention, pick one — is heading the right direction with a story behind why.

▢ compass

The roadmap gets clearer.

Someone in the seat surfaces the bets worth doubling and the ones worth killing. The next quarter's plan writes itself in week four.

▢ users-round

The team stops triaging.

Design briefs land complete. Engineering hears one voice on campaign asks. The founder stops being the marketing project manager.

▢ shield-check

The hiring risk drops by design.

The contract carries a built-in swap. If week two misses, the seat refills on the same paper, with no severance and no restart cost.

Brief us. See the match. Watch the work.

A short scoping call is the only commitment up front. The candidate comes back reviewed, the contract carries a built-in swap, and the seat refills at no additional cost if the work misses.

Start the match
timing

mh-may11-505-q2-gtm-gap

Blind: patched Open production live →
Source ad
505 q2 plan a.jpg
505 q2 plan a.jpg
505 q2 plan b.jpg
505 q2 plan b.jpg
505 q2 plan c.jpg
505 q2 plan c.jpg
505 q2 plan d.jpg
505 q2 plan d.jpg
AngleQ2 GTM Gap
ICPFounder or CMO planning Q2 go-to-market who lacks the right team to execute
HypothesisWe believe tying the brief to Q2 planning creates a timely hook that outperforms evergreen messaging for buyers in active planning mode.
Ad headlineYour Q2 Plan Is Ready. Your Marketing Team Isn't.
Ad CTAGet Matched Now
Message matchLP must lead with speed-to-hire and trial — not a role-specific page.
Production (currently live)
Close the Q2 gap

Your Q2 plan is ready. Your team isn't.

A senior operator matched to your brief in 48 hours. Two-week trial. Monthly billing.

  • ▢ zap 48-hour match
  • ▢ timer Two-week trial
  • ▢ rotate-ccw Monthly billing
Get matched 48-hour match. Two-week trial.

Plans outpace team capacity.

Three patterns slow the team behind the plan.

▢ users

Generalists at scale

One person on six channels owns none of them.

▢ hourglass

Hiring takes a quarter

The role gets filled after the quarter ends.

▢ alert-triangle

Agency staffing drift

The senior on the pitch is rarely the operator.

A senior operator in 48 hours.

Vetted to your brief. Trial first. No long-term lock-in.

▢ zap

48-hour match

One senior operator, briefed and ready.

▢ briefcase

Senior on the keys

The operator is the person doing the work.

▢ timer

Trial first

Two weeks together before any long-term contract.

Three steps to a senior operator.

Fifteen minutes to brief. Forty-eight hours to match.

▢ file-text

Intake

The plan, the role, the targets.

▢ handshake

Match

Vetted senior operator in your inbox within 48 hours.

▢ timer

Trial

Two weeks of work. Decide at the end.

Different from the alternatives.

Three things slower channels can't deliver this quarter.

▢ zap

vs. recruiters

Working in 48 hours. Slates take weeks.

▢ shield-check

vs. agency

A senior operator on the account. Monthly billing.

▢ badge-check

vs. freelancer marketplace

Vetted at scale, with references from senior leaders.

What the next two weeks deliver.

A senior operator working — not interviewing.

▢ zap

First test live

Inside the trial, not in a planning doc.

▢ briefcase

Senior judgment on the plan

An operator who has run this play before.

▢ layers

Channel depth day one

No ramp on the platform.

▢ bar-chart-3

Weekly performance read

Trial-window metrics reported by week two.

▢ user-check

Direct operator access

Talk to the person shipping the work.

▢ rotate-ccw

Replacement built in

Wrong fit? The next match is on us.

Get matched.

48-hour match. Two-week trial.

Get matched
Pipeline — BLIND run
Built for Q2 execution.

Run Q2 with a senior marketer in seat this week.

The plan is signed. The seat is empty. Brief us once and ship the first paid test before the next standup.

  • ▢ zap Match a vetted senior, not a junior
  • ▢ rocket Ship the first test inside a week
  • ▢ shield Cancel cleanly if the fit is wrong
Start the match Free to brief. Match this week.

Every week the plan sits unstaffed costs the quarter.

Hiring on a calendar that lags execution turns a signed brief into a slipped one.

▢ calendar-x

The recruit takes six weeks

Headhunter slates land in week six. Half the quarter has already burned without spend live.

▢ layers

The plan needs senior judgment

A signed brief assumes someone owns the channel end to end. A junior assistant cannot read the doc and act on it.

▢ user

The founder runs paid social again

Plan execution falls back to the person who wrote it. Product time evaporates. Roadmap slips with it.

Match from a pre-vetted pool in 48 hours.

Brief once. A role-fit senior who has run the same channel at scale comes back inside two days.

▢ search-check

Vetted before you ask

One percent acceptance into the pool. Eight years average experience. Portfolios you can read in fifteen minutes.

▢ users

Scoped to the channel the plan names

Seniors match the discipline the brief calls for: paid social, paid search, growth, lifecycle, SEO, brand.

▢ rocket

Start the same week

Selected seniors begin inside the sprint. Handoff is hours, not days, so the first test goes live before the next review.

Brief on intake. Paid running by next review.

Three steps compress hiring to a single sprint and put the senior in the channel before the next standup.

▢ file-text

Brief in fifteen minutes

Share the plan, the channel, and the outcome that has to hit. No long intake form.

▢ user-check

Meet your shortlist in two days

One to three role-fit seniors come back with portfolios. Pick the one whose work reads like your channel.

▢ zap

Kickoff inside the sprint

The senior takes the plan, sets up tracking, and ships the first test before the next weekly review.

Beat the three options that ate last quarter.

Each named alternative has a failure mode a finalized plan cannot afford.

▢ hourglass

The recruiter delivers in week six

Headhunters submit a slate weeks after execution was meant to start. A vetted senior arrives in two days from a pool that already exists.

▢ users-round

The agency splits attention across fifteen accounts

Agency leads sell hours, then ship execution to junior account managers. A matched senior owns one channel and writes the work.

▢ book-open

The generalist cannot read a signed plan

A jack-of-all-channels treats a finalized brief as a wishlist. A channel specialist treats the same doc as a starting line.

Move the plan from doc to dashboard inside a week.

The seat fills before the quarter compounds against you, and the work shows up where it matters.

▢ line-chart

Paid budget deploys this week

Approved spend moves into live campaigns before the next weekly review. Tracking goes in on day one.

▢ package

Founder time goes back to product

The person who wrote the plan stops running it. Roadmap meetings reclaim Tuesday and Thursday.

▢ presentation

The board sees the quarter on plan

Weekly pacing reads green by the second cycle. The number on the board deck stays the number on the dashboard.

▢ trending-up

The channel compounds, not the gap

Each week of execution adds learning the next week reuses. The line bends up instead of slipping right.

Brief the matching team. Start the trial.

Two-week trial. No long-term commitment. Cancel if the fit is wrong and the quarter stays yours.

Start the match
social-proof

mh-may11-506-named-company-proof

Blind: ~57/61 Open production live →
Source ad
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AngleNamed Company Social Proof
ICPMid-market CMO or VP in active consideration — comparing MarketerHire against alternatives
HypothesisWe believe a testimonial that names company type and outcome metric will outperform anonymous review cards because it answers 'is this for companies like mine?'
Ad headline'We went from zero paid social to $2M in pipeline in 90 days.' — Series B SaaS, Head of Growth
Ad CTAStart With a Trial
Message matchLP must feature proof elements prominently — 6,000+ companies, testimonials if available.
Production (currently live)
Series B SaaS, Head of Growth

"From zero paid social to $2M in pipeline in 90 days."

One outcome from the pool. Stage-tagged, role-tagged, channel-tagged. Matched in 48 hours.

  • ▢ trophy Outcomes tagged by stage, role, and channel
  • ▢ badge-check Trial before any long-term contract
  • ▢ zap 48-hour match
Start a trial Two-week trial. Monthly billing.

Generic proof loses signal for buyers.

Three patterns that strip identification from testimonial pages.

▢ users

Anonymous quotes

No stage, role, or metric. Nothing to identify with.

▢ x-circle

One-off outcomes

A single result does not prove a pool.

▢ alert-triangle

Logos without operators

Brand walls. No names of the people who shipped.

Stage-tagged outcomes you can sort by.

Every match comes with the company shape, role, and channel behind the result.

▢ trophy

Stage-tagged outcomes

Series B SaaS, DTC, marketplace. Sortable by company shape.

▢ target

Channel-deep operators

The person behind the outcome runs the channel.

▢ layers

Pattern at scale

30,000+ matches across 6,000+ companies.

Three steps to a senior operator.

Fifteen minutes to brief. Forty-eight hours to match.

▢ file-text

Intake

Company stage, role, channel.

▢ handshake

Match

An operator who has run this play, at this stage.

▢ timer

Trial

Two weeks of work before any long-term commitment.

Different from the alternatives.

Three things testimonial pages and review sites can't deliver.

▢ trophy

vs. logo walls

Tagged outcomes, not unattributed company names.

▢ badge-check

vs. anonymous reviews

Stage and role on every outcome.

▢ rotate-ccw

vs. one-off wins

A pool of operators, not a single result.

What the trial looks like.

Two weeks of work, with stage-matched proof under it.

▢ zap

First test live

Inside the trial, not in a planning doc.

▢ briefcase

Stage-matched record

Done it before at a company that looks like yours.

▢ bar-chart-3

Trial-window metrics

What moved in two weeks, reported.

▢ user-check

Direct operator access

Talk to the person shipping the work.

▢ shield-check

Accounts stay yours

Brand voice and ad accounts in your control.

▢ rotate-ccw

Replacement built in

Wrong fit? The next match is on us.

Start with a trial.

Two-week trial. Monthly billing.

Start a trial
Pipeline — BLIND run
Proof, sortable

Find the marketer behind a result that looks like yours.

Sort by stage, role, and surface. Every quote ties to a named person, a measurable outcome, and a business you can compare against your own.

  • ▢ building-2 6,000+ companies hired here
  • ▢ line-chart 30,000 matches reviewed
  • ▢ star 4.8 on Trustpilot
Start a two-week trial Refundable inside two weeks.

Stock testimonials don't survive a vendor review.

"We grew revenue" — from which surface, on whose watch, against what budget. Three answers your board will ask before they sign off.

▢ user-x

Anonymous, untitled, unattached

Without a stage and a title, a testimonial reads like ad copy. It can't be filtered, sorted, or used to brief a hiring decision.

▢ chart-no-axes-column

One headline number, no source

A top-line win looks impressive in a card and collapses in a meeting. The figure you need is the line on your acquisition dashboard, by source.

▢ file-question

One result, no shipper named

If the person who delivered the result isn't named, you can't ask whether they'd deliver yours.

Sort the pool by the shape of your firm.

Stage, role, and surface — three filters, plus a name on every outcome. The buyer does the vetting before the call.

▢ filter

Filter by stage

Seed through PE-backed. Each outcome shows funding stage and team size so the comparison is apples-to-apples.

▢ tag

Tag by channel

Meta, Google, lifecycle, content, SEO. Every line attributes the work to where it ran, not a vague growth claim.

▢ id-card

Click through to the person

Open any outcome to read the profile that delivered it. The result has a name attached, and the name has a profile.

Live campaigns inside two weeks of kickoff.

Three steps, one fee gate. The clock starts at kickoff, not signup.

▢ clipboard-list

Brief the role

Fifteen minutes scoping the surface, the budget, and the funding stage. Output: a written intake the matching team works against.

▢ users-round

Meet a curated match

A vetted candidate in your inbox within 48 hours of intake. Read named outcomes before the intro call.

▢ rocket

Ship inside the window

Two weeks, refundable, from kickoff. Campaigns running by the end, line items beginning to show on the dashboard.

A directory of brands is a sales asset. A directory of named talent is a hiring tool.

Agencies present the customer list. The platform presents the person behind each entry, with the work attached.

▢ scan-eye

Read the actual hire

Every profile lists previous employers, surfaces the candidate has owned, and outcomes the platform has verified.

▢ scale

Compare like to like

Growth-stage SaaS proof sits beside early-stage SaaS proof. The buyer chooses the comparison set; the platform doesn't curate it for them.

▢ rotate-ccw

Swap inside the window

If the first fit is wrong, the next candidate arrives without restarting the contract or the bill.

Senior fractional work, billed by the month, sized by the brief.

Hire one this month. Add a second next month. Keep them; change the scope; close the engagement — without a quarterly renegotiation.

▢ clock-9

Senior on the keyboard

Average eight years of experience. The hire runs the work; the buyer reviews it.

▢ credit-card

Monthly billing, no annual lock

Engagements bill month to month with zero setup or termination fees.

▢ network

One specialist, full ownership

Direct access to the specialist; no account manager between the brief and the work.

▢ coins

Half the cost of a full-time hire

Senior fractional pricing lands fifty to seventy percent below an equivalent salary plus benefits.

▢ replace

A backup if the first fit is wrong

Replacement inside the two-week window comes without a fee, a delay, or a renegotiation.

▢ badge-check

Vetted before the buyer sees them

Under one percent of applicants make the network. The shortlist is short because the wrong fits are already removed.

Read the proof, brief the role, start a two-week trial.

Refundable inside the window, month to month after. The Head of Growth at the Series B SaaS in the testimonial above started here, and pipeline followed.

Start a two-week trial